Date 2025-Today
Location Italy
Services
Photography | Filmmaking | Content Creation | Advertising
Overview
Since 2025, we've partnered with Vero, a mediterranean restaurant in Rome, to grow its presence on Instagram. The collaboration spans photography, filmmaking, content creation, and Meta Ads.
Over twelve months, that system evolved into a steady rhythm of seasonal campaigns layered on top of ongoing lifestyle storytelling, with paid media used deliberately to extend the reach of the strongest organic content.
Challenge
We identified the problem directly: the account's existing visual identity used too many colors, read like a health-food and didn't communicate a clear sense of who the brand actually was. The restaurant was seen generic rather than distinct present on Instagram, but without a visual language strong enough to carry its actual positioning as a fast-casual mediterranean concept built on hospitality, quality, and everyday accessibility.
Creative Concept: Mediterraneo
Working closely with Vero, we grounded the content strategy in the brand's own pillars: healthy, social, and sustainable food; an emphasis on the guest experience over the dish alone; and hospitality modeled on "cooking like grandma, just a little faster." Together, we translated Vero's communication guidelines into practice: speaking to you, not you all; keeping language human and close and built the account around the same idea driving the brand relaunch: Vero as the mediterranean place for every part of the day, from breakfast to the aperitivo.
Execution
Photography and filmmaking followed this art direction principles: natural, warm Mediterranean light; contrast and shadow rather than flat studio lighting; visible human hands in the frame; genuine, slightly imperfect plating over an overly styled look.
Seasonal campaigns and targeted Meta Ads then amplified that content, with paid media specifically aimed at growing visibility during the aperitivo slot the brand had identified as its biggest untapped audience.
Go to Vero's Instagram profile so see more!
Over twelve months,
+1700 new followers
€0.46 cost per follower
19.2% visit-to-follower conversion rate
€913 total ad spend
10,421 profile visits generated
€0.09 average cost per visit
153,339 people reached
41.4% engagement rate
A newer content format tested in the final quarter of the year nearly doubled the visit-to-follower conversion rate compared to the yearly average, a strong signal for where the account's content strategy is headed next.